Wednesday, December 14, 2005
From SF to LA
Yesterday I drove from San Francisco to Los Angeles, leaving signs along the way. The signs above, along with about eight others not pictured, cost me practically nothing to make and posting them added two, maybe three hours to the trip.
To give you an idea of how many people saw them, the top sign was posted, along with a similar one facing in the other direction, the night before the picture was taken. Both were illuminated throughout the night and were still up when I drove by fifteen hours later. For all I know they're still there. According to Caltrans, over 350,000 cars pass by that spot every 24 hours. While I couldn't tell you how many people driving by actually saw the signs, I can tell you that, for the price of some duct tape, paint and bungee cords, it was a hell of a lot.
And that's just two signs.
In other words, with very little time or effort, it's altogether possible that some half a million people saw what I had to say yesterday, and not only did it cost me practically nothing, it was a Hell of a Lot of Fun.
Just imagine if more people started doing this.