Friday, June 23, 2006
Filming in LA
These went up yesterday on the 10, 405, 101 and 110 in LA. The postings were filmed by a friend of mine for a short tutorial called "How to Reach 200,000 People Tomorrow for Five Dollars" which will hopefully be appearing on the net soon.
In two minutes or so, "How To..." will cover the entire process of freewayblogging - cardboard procurement, paint, lettering, and hanging techniques - underscoring the speed, ease and efficiency of the artform and hopefully inspiring more of you to give it a go.
To my surprise, all of these signs, including the really big ones, stayed up for at least three hours and some may very well still be up right now. Given the numbers of drivers on these freeways, the 200,000 mentioned in the title may have been a gross underestimate.