San Luis Obispo/Sonoma County

(Signs posted on Highway 101 in San Luis Obispo and Sonoma counties.)

Of course, we’ve all seen signs on the freeways before: usually hand- or spray-painted bed sheets or butcher paper, hastily scrawled with messages like “Stop the War!” or “No Blood for Oil!” hung loosely or held by protesters on top of overpasses.

The difference between this and freewayblogging is simple: with freewayblogging you use a stiff medium, either cardboard or wood, painted white, and lettered in black with an overhead projector so it can actually be read. You don’t just make one sign and hold it, you make lots of signs and post them everywhere, covering as much traffic on as many freeways as you can with the least amount of effort.

Freewayblogging means you’re fighting an information war - a battle of ideas - and that the only way to win that war is to state one’s case as well and succinctly as they can in front of as many eyeballs as possible.

The warrior’s creed is to do as much as you can with as little as possible, to avoid being captured or killed and to always try to preserve one’s strength - physically, mentally and emotionally - for the long battle ahead.

The true warrior understands that they’re in it for the long run - win or lose – and they don’t stop fighting until the war is over. It’s not enough to just participate.