Because when you put a sign up next to a freeway, people will read it until somebody takes it down.
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Tuesday, March 07, 2006
Do The Math.
The guy who put up this sign, "Liar Tap", just wrote in to tell me that this one: was still up after six days. The sign cost me about fifty cents in materials, took about an hour to paint, if that, and by now has probably been read close to a million times, if not more.
If you can think of a more effective way to spread a message, let me know.