Monday, March 03, 2008
Borrowing Blank Billboards
So, Jeff, Dave and myself are out Freeway Blogging last Sunday morning near a shopping mall and we spot these large (4' X 8') pieces of white foam board that one of the stores must have discarded from a old display or something. Jeff has to drive back with his pickup truck later in the day to snatch them and he gets this great idea to cut big letters out of the foam board to spell out a crucial Freeway Blogging message.
The three of us had Freeway Blogged on a great hillside berm in the past, underneath giant billboards facing the North-South 15 Freeway and Qualcomm Stadium. The two billboards are highly visible and we noticed recently that one of them wasn't hosting any paid advertising. The blank billboard had a black background and was very well lit at night.
Jeff forged his plan, cut 4' high letters from the foam boards, connected them together with small boards that he'd painted black, and attached hooks to the tops. He got some very strong string and a promise from Dave, Barb and I that we'd meet him at the billboard at 6am this morning - something the three of us Freeway Bloggers were more than willing to do.
So at 6am this morning, Jeff lugged his 18' ladder through the brush to the base of billboard and proceeded to impress us with his baseball-pitching talent by throwing weight-laden strings up over the top of the 50' billboard with precision accuracy. He and Dave then tied one end of the strings to the hooks on the 4' letters and I helped hoist the letters up so Jeff could tie the other end off leaving the huge white letters hanging clearly against the black background of the billboard.
With no damage to the billboard itself, Jeff's IMPEACH sign can be clearly read by heavy 15 Freeway traffic in both directions as well as Qualcomm Stadium attendees and those living on the hillside above the Stadium. Thousands and thousands of people will read the crucial word - IMPEACH - for many days and many well-lit nights to come. Without the aid of a very tall ladder, those letters aren't coming down any time soon.
Jeff B. definitely wins the San Diego Freeway Blogging Award of the Day!