Because when you put a sign up next to a freeway, people will read it until somebody takes it down.
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Monday, August 20, 2007
24 Hours in Berkeley
Passing through Berkeley the other day I was surprised to see these signs, placed above and around Interstate 80, still up from the day before. According to Caltrans' 2005 figures, they were passed by 284,000 vehicles. (Scroll down to "80: Powell St./University Ave./Gilman St.)