Monday, December 18, 2006
A friend reported that this sign was still up after 24 hours next to the 101 in Larkspur, adding another 100,000 or so to its viewership.
Here's how it looks from the back.
Before being posted in Larkspur it spent a day or two here in Novato...
And three days here in Berkeley.
Given these durations and the density of traffic, it's not unreasonable to suggest that this one sign's been read over half a million times now. I've found that large signs are often left behind by the people who take them down simply because their bulk makes them difficult to dispose of.
This sign, for example, had already appeared by freeways in San Diego, Los Angeles and San Jose before its final posting here over the I-80 in Berkeley. Not bad for a mattress box...